Unlimint's eCommerce Guide: Surviving End of Year Sales

November kicks us off with Singles Day, followed by Thanksgiving, Black Friday, and Cyber Monday. Not to mention the continual shopping rampages in the lead up to Christmas! Shopping reaches its peak season in the latter months of the year, and for merchants it can be a whirlwind experience. There’s concern circling around the number of shoppers who will be pulling out their online payment methods to shop ‘till they drop with the increasing rates of inflation. Nonetheless with alternative purchasing methods, hot deals and festive feelings, ecommerce revenue is still expected to reach $224.31 billion during the holidays this year. So, how do you prepare your business to not only survive, but thrive through the end of year sales? Read on, friends.